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What Does an Investment Broker Do

What Does an Investment Broker Do

An investment broker goes beyond just equities and helps you to purchase a wide gamut of products. These include equities, IPOs, mutual funds, bonds, insurance, demat account, ETFs, real estate funds etc. The investment broker basically breaks your long term goals into financial needs and helps you to match it up with the appropriate investment mix. Nowadays most investment brokers are also offering automated financial planning platforms wherein investors can use the power of big data and artificial intelligence to get the best financial solution.

5 special services that an investment broker provides

  • The investment broker will typically begin with helping you craft your financial plan. Here you first set out your financial goals along with your investment broker. Then the idea is to sit down and identify the investment mix that can help you reach these goals. You need to make your money work hard to enable you to reach these goals.
  • The investment broker will help you diversify your portfolio and thus reduce your risk. If your portfolio consists only of equities then the risk is too high. The investment broker will help you to combine equities, debt, mutual funds, gold bonds and REITS in such a way that your overall risk in the financial plan is largely reduced.
  • The investor broker will help you to get the four important pillars of financial planning right. The four pillars are returns, risk, liquidity and tax efficiency. You need to maximize return for a given level of risk and minimize risk for a given level of returns. Also liquidity should be available when you require and post tax returns must be maximized.
  • Investment brokers also enable in monitoring your investments. Typically, your investments may underperform and may require to be shifted. Alternatively, your goals may be achieved and you may need to rebalance and modify your portfolio accordingly. Also, the portfolio needs to be monitored to ensure that the goals are on target.
  • Investment brokers also fill the very important knowledge gap in the world of investments. When new products are introduced in the market, the onus is on the investment broker to explain these products in simple language to the investors and make them understand the advantages, disadvantages and the fit of these products.

How to get the best out of your investment broker?

The investment broker is a facilitator who brings investors and investments together. Here is how you can leverage the most out of the investment broker.

  • Build a long term relationship with the investment broker and the relationship manager who is representing the investment broker. The investment broker can offer you solutions that are customised and that is only possible through a long term engagement.
  • Ask plenty of questions to your investment broker. Advice is their offering and you need to put forth all the questions that you have. This will enable you to understand these products in detail and also the fit into your overall scheme of things.
  • Set up a complete financial plan monitoring mechanism with your investment broker. Monitoring involves many aspects including understanding the market, executing shifts in the investments, and rebalancing your investments when the need arises.

In a nutshell, the investment broker is a much wider service provider compared to the traditional stock broker. While the stock broker is a platform for equities, the investment broker is a platform for all financial products including equities, bonds, equity funds, FMPs, debt funds, liquid funds etc. Above all, the key value addition from the investment broker comes in the form of help you create and monitor your financial plan in your journey towards your goals.



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